Dare to be BOLD


Are you ready to take the lead?

Over the years Imari has grown from a single scent to an olfactive powerhouse, and this year, we are adding a fourth scent to the existing Imari Family!
IMARI BOLD is confident and empowering, drawing on the wearer's inner strength and will to take control.

Just like songs are made of musical notes and a painting is made of different shades of colours, fragrance notes are necessary to make a perfume. There are three note scales that when mixed together create the perfume's fragrant accord. Each of these levels, however, has its own primary purpose.

TOP Notes: The bold impression begins with the fruity radiance of Italian mandarin, followed by the daring, spicy sensuality of pink pepper and succulent, juicy nashi pear.

MIDDLE Notes: To build the intense and remarkable heart of this scent, a very fine absolute of jasmine sambac was selected for its rich, floral intensity and highly diffusive aura. A night-blooming flower, it brings the feeling of a mysterious encounter. Blended with caramelised hazelnut, its crisp sweetness ignites the senses. Orange blossom Natureprint complements this perfectly balanced sweet-floral impression with a citrus twist.

BASE Notes: The irresistibly seductive trail carries with it the strong presence of patchouli and vanilla extract. Wrapped in smooth cashmere wood, these earthy notes interact to create an elegant and warm structure that lingers, turning your most secret desires into addictive, powerful sensuality.

Featured Ingredients

Jasmine Sambac in Imari BOLD - Avon Fragrance

Jasmine sambac is a night blooming flower, known sometimes as "the king of flowers", and is one of the most luxurious jasmine varieties. This pretty floral is light and airy with an attractive, sweet scent.

Hazelnut is a member of the birch family, and an important component of the hedgerows that formed traditional field boundaries in lowland England. The caramelised hazelnut brings a nutty sweetness of scent, reminiscent of a chocolate praline.

Caramelized hazelnut in Imari BOLD - Avon Fragrance
Cashmere Wood in Imari BOLD - Avon Fragrance

Cashmere woods have a light tone and a soft, warm texture. The woody scent of cashmere woods is soft and smooth as it lingers on the skin, creating an indulgent sense of addiction as well as an elegant trail.